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Mastering Agility

#110 The Agile Product Operating Model with Simon Reindl & Martin Hinshelwood

Aug 26, 2024
Simon Reindl, author and agile expert, joins Martin Hinshelwood, an experienced agile coach, to discuss common misconceptions in agile practices, particularly around Scrum. They highlight the disillusionment with constantly changing methodologies and the importance of focusing on core principles. The guests also address the need for standardization in agile language and emphasize the necessity of a governing body to improve certification and competency in the industry. They advocate for empowering product managers and fostering an innovative culture within organizations.
01:30:30

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Quick takeaways

  • Organizations are experiencing change fatigue due to poorly executed Agile transformations, necessitating substantial changes for lasting improvement.
  • Common misunderstandings and fragmented terminology within Agile methodologies hinder effective implementation and communication among teams.

Deep dives

The Shift from Agile to Product Operating Models

There is a growing perception that terms like 'Scrum' and 'Agile' are becoming less appealing to organizations, leading to increased interest in the concept of a Product Operating Model. This model focuses on the core objective of delivering valuable products while leveraging principles from Agile methodologies. The fatigue experienced by teams regarding Agile transformations stems not from the methods themselves, but from poorly executed change initiatives that yield little to no benefit. As the landscape evolves, there’s a shift towards prioritizing 'product' in discussions about effective workflow and delivery mechanisms.

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