The Anfield Wrap FSG Expansions Plans: Money Talks
Nov 17, 2025
Dave Powell, a keen football writer and analyst who runs The Business of LFC Substack, dives deep into FSG's ambitious expansion plans in the sports world. He reveals FSG's $14.2 billion valuation and their interest in acquiring NBA and NFL franchises. Powell also discusses their strategic moves in golf through the PGA Tour and the significance of Liverpool's commercial partnerships. With an eye on rising ticket prices and financial sustainability, he highlights the delicate balance between profitability and fan affordability.
AI Snips
Chapters
Transcript
Episode notes
Self-Employment Comes With Cold Sweats
- Dave Powell describes self-employment as rewarding but anxiety-inducing with cold sweats and uncertainty.
- He frames the experience as strange and scary yet okay so far.
FSG Focused On Aggressive Expansion
- FSG are in clear expansion mode, targeting more sports franchises including NBA and possibly NFL acquisitions.
- Liverpool remains central to their growth strategy and will drive overall portfolio value for future deals.
PGA Deal Is Strategic And Financial
- FSG's PGA Tour involvement mixes strategic control with financial upside to counter live golf challengers.
- John Henry appears motivated by both profit and preserving traditional sporting structures while reshaping golf's dynamics.