In this episode, Steffen Hedebrandt, the co-founder and Chief Revenue Officer at Dreamdata, joins us to share his years of experience in measuring the ROI of marketing investments.
He talks about:
--> The factors/components that go into attributing revenue
--> What attribution to pipeline means? How is it different from revenue attribution
--> Attribution models and how to select the right attribution model for you
--> How you to map the customer journey for a B2B SaaS company
--> Using revenue attribution platforms to execute and measure ABM programs
--> Understanding the time to revenue, and a lot more...
