Dive Club 🤿 Jesse Kulp - Designing the Future of AI at Google
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May 23, 2025 Jesse Kulp, the original designer for Google AI Studio, dives into his transformative journey from designer to a pivotal force in AI design. He shares insights on tackling the challenges of ambiguity and managing diverse stakeholders while crafting innovative product strategies. Jesse also discusses the evolution of AI tools beyond developers and emphasizes user motivation in design. His experiences highlight the need for adaptability and the importance of early feedback in the iterative design process, all while envisioning the future of AI interaction.
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Going Solo as Lead Designer
- Jesse started as the only UX person at Google AI Studio, juggling user research, design, marketing, and product strategy alone.
- Early user interviews revealed the product was hard to find and poorly positioned, guiding his initial improvements.
Designing for AI's Rapid Evolution
- Designing for AI tools requires thinking about scalability due to rapid model evolution and diverse modalities.
- Users want simplicity but also sophisticated controls they can explore as their expertise grows.
Embracing Ambiguity and Iteration Alone
- Jesse struggled with self-doubt working alone without design partners amidst high velocity and ambiguity.
- He embraced releasing reversible design decisions quickly to gather user feedback and iterate.