Welcome to the Metaverse The Rise of Virtual Influencers aka The New Celebrities of the Metaverse with Dudley Nevill-Spencer - Founder of Virtual Influencer Agency
On this episode of the Welcome to the Metaverse podcast, I chat to the founder of the world's first virtual influencer agency - Dudley Nevill-Spencer. This conversation blew my mind as we talk through what a virtual influencer is, what is currently happening, how they are very likely to be the new celebrities of the metaverse and how it all connects with NFTs too. I left this conversation genuinely buzzing with what's next for this space.
Dudley was the perfect guest for this episode, he has been working deeply in this space for years and knows this area better than anyone. He was also brilliant at explaining the concepts simply, whilst giving amazing insight of what is to come. I've no doubt you'll enjoy this episode, which is packed with value.
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It's an absolute no brainer to follow Dudley, here are his links :
Virtual Influencer Agency Website : https://www.virtualinfluencer.agency/
Twitter : https://twitter.com/dnevillspencer
LinkedIn : https://uk.linkedin.com/in/dudley-nevill-spencer
My links :
Twitter : https://twitter.com/metaverseluke
Email : metaverseluke@gmail.com
To join my weekly NFT drops and metaverse newsletter, head to metaverseluke.substack.com
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In this episode we talk about :
- Dudley's journey to starting 'Virtual Influencer Agency' - from investment banking, to advertising, to early internet projects and then into the brand, influencer and avatar space
- What a virtual influencer is and what they are doing right now (including many that have millions of followers) - Lu of Magalu, Lil Miquela, FN Meka and more
- The evidence that virtual influencers work and why people connect and engage with them so well
- How a connection with a virtual influencer is a richer and deeper experience than almost any other digital entertainment available today
- A look into the technology of how they are made - the various different techniques and processes that are used to create them
- The process of building a virtual influencer for a brand - including coming up with their backstory, family, tension points, 3 year plan, what they stand for and more
- Ethics and the important conversation about responsibility when creating characters and virtual influencers
- Why using a virtual influencer is often better for a brand than using a real influencer
- Machine learning and AI which goes into building a virtual influencer and the content that is created
- The role they will play in the wider metaverse, interoperability and cross platform use
- How to create an entire brand with a virtual influencer
- How that will combine with NFTs and the future of virtual worlds and the metaverse
- The major opportunity going forward
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Other Links
Lil Miquela : https://www.instagram.com/lilmiquela/?hl=en
Metahuman : https://www.unrealengine.com/en-US/digital-humans
Ready Player Me : https://readyplayer.me/