Allen Gannett, CEO, TrackMaven, Creativity Is A Science

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.     Podcast Highlights: Consumption - you need to immerse yourself in the subject Imitation - copy the talented people before you to get a better feel for the subject Creative Community - surround yourself with smart creative people to develop truly creative ideas   Contact Allen: LinkedIn The Creative Curve Book