Demand Gen Chat Why Working Cross-Functionally is Crucial in 'Squeeze Times'
Amber Bogie from Reachdesk dives into the reality of B2B marketing and how it can be challenging during times when budgets and headcounts are tight. She believes that navigating these challenges can actually enhance marketers' skills, emphasizing the need for close collaboration with CFOs. Amber also discusses direct mail trends and an effective outbound play yielding 50% conversions to opportunity for her sales team. She highlights the importance of evaluation, even during times of growth, and addresses the challenge of aligning team members with different backgrounds on the significance of analytics.
Episode Links:
Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/
Follow Amber Bogie: https://www.linkedin.com/in/amber-bogie/
Follow Sofia Silva: https://www.linkedin.com/in/sofiaalexandrasilva/
Follow Amber Rhodes: https://www.linkedin.com/in/amber-a-rhodes/
Check out Amber Rhodes’ Podcast “Everything’s Coming Up Marketing”: https://www.linkedin.com/company/everything-s-coming-up-marketing/
Follow Justin Fordham: https://www.linkedin.com/in/justin-fordham/
Check out Justin’s Podcast “Revvin’ The Revenue Engine”: https://www.linkedin.com/company/revvin-the-revenue-engine/
For even more marketing tips…
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🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/
Timestamps:
0:00:00 Intro
00:00:00 Intro
00:01:50 Scrutiny and Evaluation in Squeeze Growth Times
00:03:51 The Impact of Data-Driven Marketing
00:05:33 The Value of Marketing Operations at Reachdesk
00:07:06 Cross-Functional Alignment and Collaboration for Business Impact
00:09:00 Demand Generation Metrics and ABM Strategies
00:11:16 Evaluating Channels and Optimizing Spend for Increased Conversion Rates
00:15:42 Improving Conversion Rates Through Utilization of Chili Piper Concierge
00:17:25 Optimizing Demand Gen and ABM Strategies at Reachdesk
00:19:28 Demand Gen and ABM Strategies for ABM Light Campaigns
00:21:04 Implementing an Effective Account-Based Marketing Strategy
00:23:34 Utilizing Direct Mail in Go-To-Market Strategies
00:25:19 Gifting Strategies for Outbound and Inbound Marketing Campaigns
00:30:16 The Benefits of Gifting for Business Relationships
00:33:46 Brand Exposure Through Events and Sponsorships
00:36:50 Leveraging Events for B2B Marketing Success
00:39:51 Team Growth, and Mentorship
00:42:12 Influencers and Mental Health in Marketing
00:44:24 Under-the-Radar Revenue Operations Tactics
00:45:47 Leveraging Communities and Advocacy for Growth
00:47:12 Wrap up
Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!