B2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?

Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired in 2021 after serving over 1,000 clients in 30+ countries.

Learn about his journey from the restaurant business to B2B marketing, and how a side hustle turned into a full-fledged LinkedIn outreach agency that ultimately pivoted into paid media offerings and sold for seven figures.

Being scrappy and figuring things out for himself has followed Justin through his journey, and it has been quite an eventful one!

This episode dives into what happened when LinkedIn threatened to sue his agency and suspended their ad account. As a result, Justin changed the company name and ultimately repositioned the agency brand and narrative.

Spoiler alert: they came out successful on the other side!

Justin’s agency also went through a major business pivot, switching from outreach services to driving most of its revenue from paid media services.

Success doesn’t always come in the form of linear growth, it ebbs and flows. Justin discusses what he’s learned along the way, sharing what he would have done differently in retrospect.

Finally, this episode breaks down what it really takes to drive growth on digital and how brands should be looking at different channels (hint: never put all your eggs in the same basket!).

In this episode of Markigy, Justin and Leanne discuss:

Startup life and the genesis of Justin’s agency.
Navigating turbulence and challenges throughout the founder journey.
Investing into people and teams for long-term success.
How most people view LinkedIn and why it needs to shift.
Tips and tricks on driving growth on LinkedIn and beyond.

The actionable takeaways mentioned in this episode are:

No matter what you’re selling, it’s a people business, so invest in them.
Rebrands have a huge impact on business if done right: be meaningful and relatable.
Own your data sets and invest in quality CRM.
Being successful on LinkedIn likely requires a mindset shift.
Diversify your channels across organic and paid.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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