Should Irish wool have its own trademark?

Irish-grown wool has now been a loss maker for farmers for many years.

That's despite it being such an iconic feature of the country’s craft heritage and traditional clothing.

So stakeholders across the country are trying to establish an Irish wool brand mark to protect it.

President of the Wool Council, Barrister and Farmer, Brian McInerney and Pat Kane, Sustainability Advocate and Strategist join Andrea to discuss.