When we think of e-commerce, we don’t usually think of heavy machinery. But even compact construction equipment is now being bought and sold online. And it shows how even traditional industries are being reshaped by technology and global trade.
The Breakfast Show invites Dennis Tan, Founder of TYPHON Machinery as they discuss how the business identified gaps in the market, built its product offering, competed against larger brands, and scaled globally through digital channels.
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Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek