#387: Blogging frequency - Steve Rayson

In his week’s episode of the Internet Marketing Podcast, Andy talks to Buzzsumo’s Director, Steve Rayson to take you through the question of how frequently you should publish on your blog. As there is no ideal answer, Steve explains a number of different strategies which you can adopt. For example, you could adopt the same approach as some of the big publishers like The Washington Post. They publish about 1000 articles per day and therefore can reach a higher volume of people. On the other hand, there is the strategy of a "less is more" approach, where you find people like Brian Dean, who create a limited number of really high quality posts that get about 1000- 2000 links per article. Steve then goes on to discuss content amplification. He says that after you've pressed the publish button, the hard work is not over yet but quite the opposite actually, it’s just started. He explains that there are many ways to reach your audience: firstly, you can pay for ads on social media to drive people to it, you...

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