The Rise of Political Memes

The emergence of memes as political tools highlights their power in shaping public perception and influencing voter engagement. Political figures like Kamala Harris have become the subjects of viral fan edits, which personalize and humanize them, often transforming their public image. For instance, Harris's likability surged due to creative edits like the viral 'brat' TikToks that showcased her in a vibrant and relatable light, drawing parallels to pop culture. This phenomenon indicates that in today's digital landscape, political success can be closely tied to a candidate's ability to resonate with younger, online audiences through humor and relatable content.