The Powers That Be: Daily Media Monday: MSNBC’s Divorce Settlement & Pitaro’s Multiverse
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Aug 25, 2025 Step into the world of media rebranding as two hosts dissect MSNBC's controversial transition to 'MSNOW' amid mixed reactions. They humorously critique the network's evolving identity and explore the strategic challenges faced by traditional media in a digital age. Meanwhile, ESPN's new Everything app promises to revolutionize sports consumption with its social media-like interface. Join the discussion on nostalgic baseball watching, modern fandom, and how changing viewer habits are reshaping the landscape of sports media.
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Rebrand Signals Managing Decline
- MSNBC's rebrand to MSNOW is widely mocked and seen as a cosmetic move during a spinoff.
- John Kelly and Peter Hamby view it as a signal of cost-cutting and managing decline in linear cable.
Spinoffs Often Mean Milking And Breakups
- Spinning off legacy media assets often leads to aggressive cash extraction and breakups.
- Kelly compares good and bad outcomes using DirecTV and Time Inc. as models for what might happen.
Opinion-Forward Brand Undermines Journalism
- MSNOW's name emphasizes 'opinion' and reflects in-house political catering more than independent journalism.
- Hosts often tell audiences what they want to hear, reducing journalistic honesty, the hosts argue.