In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pedlar sing?'. His views on advertising and brand-building are truly unique. The power of 'fame' and entertainment is something that is often ignored in a world where we want to do 'serious' stuff. Paul brings us back to the true origins of branding, the circus.

Paul's website

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Paul Feldwick - Why does the pedlar sing?