The Challenge of Political Content

Creators are experiencing significant visibility drops on social media platforms when discussing political topics. A notable example is a content creator who found her audience reduced by 63% when using the word 'vote' in her posts. This decline occurs despite the high engagement her political content receives, indicating a disconnect between the content's popularity and its visibility. As a result, creators are increasingly anxious about how their posts are perceived by algorithms, leading to a phenomenon known as algorithmic anxiety.