
The Beat
Bridging Finance and Healthcare for a Better Patient Experience: Misty Grambow & Tom Priedeman, U.S. Bank
About Misty Grambow:
Misty Grambow is a results-driven sales executive with over 26 years at U.S. Bank/Elavon, Inc., specializing in healthcare, higher education, and nonprofit sectors. As VP of Healthcare and Nonprofit, she leads strategic initiatives to drive growth, develop key partnerships, and optimize payment solutions. With deep expertise in lead generation, prospect engagement, and sales negotiations, Misty has a proven track record of expanding client relationships and delivering impactful solutions. A graduate of the University of Wisconsin-Milwaukee, she excels in fostering business success through innovation and collaboration.
About Tom Priedeman:
Tom Priedeman is a seasoned financial executive with over a decade at U.S. Bank, specializing in healthcare corporate banking and capital markets. As Division Manager of Middle Market Healthcare, he leads a team providing corporate finance advisory, capital solutions, and working capital optimization for healthcare firms under $1 billion in revenue. Previously, he held senior roles at J.P. Morgan. With an MBA from Duke University and a background in accounting, Tom excels in strategic financial solutions and client growth.
Things You’ll Learn:
- Financial services are playing a crucial role in driving change in healthcare, particularly by addressing payment challenges and streamlining revenue cycle management. US Bank's commitment to providing capital and innovative payment solutions is making a tangible difference for healthcare providers.
- AI holds immense potential for improving the efficiency and patient experience in healthcare, but it also brings significant cybersecurity implications that must be carefully managed.
- Integrating payment solutions into the healthcare journey is essential for improving patient financial satisfaction and increasing revenue streams for healthcare providers.
- Healthcare systems should prioritize user-friendly payment options, transparent billing practices, and proactive communication with patients about their financial responsibilities.
- Healthcare organizations need comprehensive solutions that address patient and non-patient payment challenges and can be customized to their specific culture and needs.
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