Episode 584: Why depth beats noise in content marketing in 2026

11 snips

Jan 7, 2026

In a world overwhelmed by short attention spans, long-form content is making a powerful comeback. Audiences are seeking depth, nuance, and meaningful connections over fleeting trends. Marketers and creators are urged to focus on thoughtful storytelling through podcasts, newsletters, and essays to build trust and authority. The discussion highlights strategies for repurposing existing content effectively and choosing a core platform for impactful messaging. Ultimately, investing in deep content fosters loyalty and stands out amidst the noise.

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INSIGHT

Audience Craves Depth Over Noise

Audiences are shifting from constant short attention to craving depth and nuance in content.
Fiona Killackey argues long-form content builds real connection and authority beyond short-form noise.

INSIGHT

Platforms Are Shifting Toward Longer Formats

Platform trends show longer formats gaining support as people take social breaks.
Fiona notes apps test longer videos while readers move to Substack and newsletters for sustained attention.

ANECDOTE

People Regularly Delete Social Apps

Fiona shares examples of people deleting social apps regularly to set boundaries.
She describes texting a friend who said they constantly delete apps and reinstall them.

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In this coaching episode, Fiona explores why long-form, thoughtful content is becoming one of the most powerful marketing tools in an increasingly noisy, short-form world.

As attention spans feel fractured and many people step back from constant scrolling, brands that invest in depth, clarity, and trust are standing out more than ever. This episode unpacks why chasing quick hits and trends often leads to burnout and diminishing returns, and how deeper content builds long-term connection, authority, and loyalty.

If you’ve been focusing heavily on short-form content and wondering why it’s not converting, or if you’re feeling exhausted by the pressure to constantly post, this episode will help you rethink your strategy.

Resources:

You’ll learn:

Why audiences are craving depth over noise more than ever
How long-form content builds trust, authority, and longevity
The role podcasts, newsletters, and thoughtful storytelling play in modern marketing
How to repurpose deep content across multiple platforms without burning out
Why consistency and substance matter more than volume
How to choose one core content platform and make it work harder for your business

This episode is ideal for small business owners, creatives, and marketers who want to create meaningful content that lasts, rather than chasing algorithms and fleeting attention.

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