How Our Big Campaign Ended Up in the Spam Folder

Episode Summary:

The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?

Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was banished to the land of chain letters and money scams.  

In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.  

Tune in as we reveal why growing your audience organically (and slowly) is vital to the success of your email program. Plus, you may even hear a “hot take” or two!

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