#044 - Luke Burgis: Author of Wanting, Mimetic Theory in Business, Investing, Life and Relationships
Oct 10, 2022
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Luke Burgis, author of 'Wanting: The Power of Mimetic Desire in Everyday Life', discusses mimetic theory in various aspects of life, including business, investing, and relationships. He explains the influence of mimesis in social media, Facebook's rise, political beliefs, cancel culture, and how top investors select companies. Luke also talks about René Girard's theories, mimesis in venture capital, the importance of interdisciplinary thinking, writing well, finding a spouse, idols, mediators, negative mimesis, and navigating without GPS.
Mimetic desire influences career paths and lifestyle decisions, often subconsciously.
Navigating relationships requires stress testing and seeking authenticity in partners.
Comedians act as mediators shaping desires through humor and societal critique.
Deep dives
Understanding Mimetic Desire and Relationships
Human desire is imitative, meaning we often imitate the desires of others, influencing our choices. This extends to career paths, relationships, and lifestyle decisions. Mimetic desire is largely subconscious and impacts our choices more for abstract aspects of life. For relationships, observing others' partners can unconsciously impact our perception of value in our own relationships, showcasing the influence of mimetic forces.
Navigating Relationship Authenticity and Stress Testing
Navigating relationships involves stress testing and commitment. Avoiding unconscious influences from mimetic desires, as seen in partner selection, can be challenging but crucial. Authenticity and toughness are essential qualities to seek in a partner. Committing to characterization and an awareness of stressor testing can reveal the strength and compatibility of a relationship.
Mediators and Desire Influence
Mediators influence desires by standing between individuals and the objects of desire. Comedians, as mediators, can shape perceptions and desires through their routines and public personas. Recognizing mediators involves identifying if thoughts and actions revolve around them, impacting one's orbit of influence and desires.
Role of Comedians in Society
Comedians act as truth tellers in society by highlighting and satirizing mimetic desires and behaviors. Shows like Seinfeld serve as examples where characters exemplify mimetic desire, allowing audiences to laugh at their outrageous actions. Through comedy, people can reflect on their own mimetic behaviors in a lighthearted manner, fostering self-awareness and societal critique.
Rituals and Collective Order
Rituals serve as mechanisms to address out-of-control mimetic desires that lead to societal disorder. Gerard's theory explains how rituals prevent spontaneous violence by providing a structured cathartic release. Examples like religious rituals and cultural practices demonstrate the function of rituals in maintaining order and resolving tension without resorting to violence.
Luke Burgis has co-created and led four Silicon Valley companies in wellness, consumer products, and technology. He is the author of the best selling book "Wanting: The Power of Mimetic Desire in Everyday Life", which breaks down the theories of French philosopher René Girard. Luke is currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship, where he also teaches business at The Catholic University of America. Girard's theories explain most human-related interactions, such as the virality of social media, the rise of Facebook, political beliefs, cancel culture and how the best investors pick the best companies. Luke deep dives into mimesis and his life's work with Iman and Cyrus on this latest Rational VC podcast.
00:00 Intro 01:37 Intro to Luke 02:58 Working in bars 05:30 Luke's background 09:03 Shark tankification of worth 12:13 Mimetic tips for founders 14:52 Mimesis in venture capital 17:17 Cultivating an interdisciplinary mind 21:02 How to write well 25:40 René Girard intro 27:48 Mimesis 31:04 Finding a spouse 34:33 Idols 38:20 Mediators and comedians 41:10 Rituals 48:56 Anti-mimesis 52:54 Negative mimesis 55:20 Mimesis in PR 57:08 Deep silence 1:00:51 Navigating without GPS 1:04:24 How to reach Luke
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Rational VC provides regular content on technology investing and technology building. We also write long-form memos. You can sign up for these monthly memo newsletters on the website: https://www.rationalvc.com/ We break everything down to first principles, to simplify the complex technology world. We aim to bring you content that is insightful, logical, and rational. We cover tech products and tech companies across the lifecycle, from pre-seed to seed, Series A to D+, to IPOs and beyond. We also cover all investing methods including Angel Investing, Venture Capital, Private Equity, Hedge Funds, Public Markets, etc. For more information on Cyrus, Iman and the channel, check out: https://www.rationalvc.com/https://www.linkedin.com/in/cyrusyari/https://www.linkedin.com/in/imanolya1/https://twitter.com/CyrusYarihttps://twitter.com/iman_olya
Your feedback and comments are very welcome. We hope you enjoy listening as we embark on a journey to understand this space; clearly, and rationally, of course. ---
Disclaimer: The content and materials provided are solely for informational purposes and do not constitute investment or legal advice. All opinions expressed by hosts and guests are solely their own opinions and do not reflect the opinion of their employer(s). No copyright infringement intended.
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