Podcast Junkies - Storytelling Interviews & Conversations with Podcasters Podcasting Passionately

371: Lucas Dickey: How Deepcast is Revolutionizing Podcast Discovery

Jun 6, 2025

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Ever wondered how to revolutionize podcast discovery and monetization for indie creators? I've got the inside scoop.

Lucas Dickey, CEO of Deepcast, joins me to share his vision for transforming the podcast landscape. With a background spanning digital music, ad tech, and e-commerce, Lucas brings a unique perspective to the challenges facing indie podcasters.

In this episode, we dive deep into Deepcast's innovative approach to podcast discovery and monetization. Lucas explains how their AI-powered platform aims to help listeners find niche content while enabling creators to tap into new revenue streams. From semantic search to automated content generation, Deepcast is pushing the boundaries of what's possible in podcasting.

We also explore Lucas's journey from DJ to tech entrepreneur, discussing the valuable lessons he learned at Amazon and how they shaped his systems-thinking approach. Plus, we touch on the potential for AI to revolutionize podcast marketing and audience engagement.

If you're an indie podcaster looking to grow your audience and monetize your content in new ways, you won't want to miss this conversation. Tune in now to discover how Deepcast could be the game-changer you've been waiting for.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage AI and transcripts to enable deeper podcast discovery. Use topic navigation, entity extraction, and semantic search to help listeners find relevant content beyond just top shows.

2. Consider creating a "second screen" experience for podcasts, similar to IMDb for movies. This could include episode summaries, key takeaways, and links to referenced people/products.

3. Explore new monetization opportunities for indie podcasters, such as affiliate links for products mentioned passively in episodes or pooling inventory across smaller shows for ad buys.

4. Use AI-powered chat interfaces to gain insights into what listeners are most interested in. This data can inform future episode planning and guest bookings.

5. Think holistically about the podcast ecosystem and look for opportunities to create value for both listeners and creators. Consider how technologies from other industries (e.g. ad tech) could be applied to podcasting.

Tweetable Quotes

"Systems level thinking. Because I operated in a single business unit, digital music. Right. However, at the time Amazon had 55 business units of which AWS was just one business unit at the time."

"I never really thought I... When I talked about this, I think the deepcast creator page says... 'You create the show. Let us help you with what comes after.' That's now a misnomer. Right. Because I never thought we would be getting to show planning or the creative part of creation of the shows, except for with this data signal."

"How do I actually take a hundred Harry Podcast Junkie-like shows... and all of them fascinating. But how do I potentially turn that into buying and selling something into that audience? This is where again, system thinking across all the parts of my brain like yours, I connect all these dots. I'm like, why aren't we doing these things?"