We discuss with Alex Atallah, founder and CTO of OpenSea, how the NFT market has evolved as an asset class over the last couple of years, and its various segments from art (which he believes is the ‘reference app’ for NFTs) to collectibles, virtual land and social tokens to the debates around on-chain metadata and decentralisation and its trade-offs.

We explore how NFTs are becoming increasingly more multimedia in form, experiential and how this new medium like, MTV or TikTok, could inform the creative format, and industries at large.