Letting & Estate Agent Podcast The realities of being a woman in business - Ep. 2381
Nov 8, 2025
Lucy Noonan, founder of Atomic Consultancy and an expert in buying and selling estate agencies, discusses her journey in the UK property market. She addresses overcoming imposter syndrome and the importance of empathetic leadership. Lucy shares experiences of being misidentified in male-dominated settings and the unique dynamics among women in business. She emphasizes the need for professional boundaries while handling aggressive behavior. With insights on scaling businesses and the value of mentoring, Lucy highlights the strength of a female-led team in challenging negotiations.
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From Bedroom Startup To Multimillion Deals
- Lucy felt early career barriers and imposter syndrome but used it to stay grounded.
- She built Atomic Consultancy from her bedroom and grew it to a six-person team in under four years.
Empathy As A Business Advantage
- Lucy says being a mostly female team made Atomic more empathetic in tough business sales.
- That empathy helps with emotionally charged transactions like marital breakdowns or ill health.
Enforce Zero Tolerance For Rudeness
- Set clear boundaries: Lucy enforces zero tolerance for unprofessional behaviour from buyers.
- Use firm rules to protect your team and decline clients who are rude or aggressive.