Branding Matters How to Use Influencers to Grow Your Brand with Aliza Freud
My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content.
Prior to founding SheSpeaks, Aliza worked at American Express leading branding and marketing initiatives globally.
Sheβs also the host of the podcast πππππ₯πππ π¨: ππ€π¬ πππ πΏπ€ππ¨ ππ© which features female CEOs, actresses, producers, authors and athletes who are shaping our world.
I invited Aliza to be on my show today to talk about influencers and the value of influencer marketing. I wanted to know why more and more businesses are using influencers to promote their brand. I was curious to get her POV on how covid has impacted the industry as a whole.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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