159: Why Giving Value to Customers Leads to Sales Growth – with Len Finkle

May 11, 2021

Ask episode

Chapters

Transcript

Episode notes

EPISODE SUMMARY

Len Finkle, CEO of Profisee, rethinks the strategies of giving clear value to customers, especially SaaS customers, and how it leads to exponential sales growth, with Matt Wolach, host of the SaaS-Story in the Making podcast.

Len also talks about the advantages of having constant connection and communication not only with the market but also with the team that you’re working with and how contrasting opinions benefit each other with the value of diversity in a software company.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: How To Use Digital Marketing To Scale Your SaaS Company

Host: Matt Wolach, a B2B SaaS Sales Coach, Founder, and Investor

Guest: Paris Childess, CEO of Profisee

TOP TIPS FROM EPISODE

Connection is the Solution
Plan Ahead

EPISODE HIGHLIGHTS

Where Does This Go?
Priority: Teamwork
Planning Provides Clarity

TOP QUOTES

Len:

[4:36] “All human beings, we get most concerned by uncertainty. The bad news is bad, the great news is great, not knowing is the worst.”

[08:44] “No matter what I do, things I set up if you don’t have the right people in place that value the thing that we just discussed, it doesn’t matter.”

[16:11] “The number one reason why data management projects fail is the lack of a business plan.”

[17:57] “Anybody that thinks that they should be looking at diversity just because of what everyone’s talking about, they’re missing the big picture. It makes you a better company.”

[21:19] “For a company to be incredibly successful, [it] has to use all their resources, especially smaller companies all in the right places.”

Matt:

[07:43] “One hand has to know what the other hand is doing. Make sure your team’s communicating. Make sure everybody knows what they’re doing.”

[20:14] “When you get the right people with the right values on the team, you can make great decisions. That’s how great decisions happen.”

LEARN MORE

Learn more about Len Finkle and his company Profisee here: https://profisee.com/

You can also find Len on LinkedIn here: https://www.linkedin.com/in/len-finkle-9465b22/

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt

Get even more tips by following Matt elsewhere: