

How The Everyday Leader SELLS With Integrity, Not Pressure w/ Drew Norton (E124)
Selling is a part of everyday life, from the way we communicate our value to how we inspire others to take action. But that doesn’t mean we have to sacrifice our integrity to succeed.
In today’s episode, we are joined by Drew Norton, known as ‘The Everyday Sales Leader’. Drew is a dynamic self-development coach, sales consultant, and co-host of The Everyday Leader Podcast.
In the episode, Drew Norton proves that integrity, trust, and honesty are not weaknesses; they are the foundation for building long-term and meaningful success in sales. He reflects on how his early church mission experience taught him to genuinely connect with people, skills that naturally laid the foundation for his success in sales.
Drew breaks down his approach to selling, emphasizing the power of an abundance mindset and the importance of creating emotionally safe spaces for potential buyers. Additionally, he explains how asking the right questions helps clients open up and shares how he balances a demanding career in sales with family life.
Timestamps:
[00:00] Trailer
[01:57] Who is Drew Norton?
[03:27] Integrity & Trust
[07:29] Church mission
[11:51] First sales job
[14:51] Embracing sales
[20:26] Approach to sales
[24:26] Abundance mindset
[28:01] Creating emotional safety
[30:44] Questions in sales
[37:22] Family & sales
[45:29] Current projects
[53:42] Closing thoughts
Key Takeaways:
• Integrity is doing what you say you will do. ~Drew Norton [03:39]
• “Selling is helping people discover that there is an urgent need for a solution.” ~Drew Norton [21:16]
• The more you adopt an abundance mindset and believe there’s enough to go around, the less pressure you feel in sales. ~Drew Norton [24:44]
• Asking the wrong questions in sales creates resistance. ~Drew Norton [32:09]
• You can’t read the label from inside the jar. ~Drew Norton [43:19]
• If your business is stuck or not growing, the problem often lies in either the leadership or the system. ~Drew Norton [46:26]
People Mentioned and Other Resources:
1. Never Split the Difference: https://bit.ly/4eVyn6u
2. The Miracle Equation: https://bit.ly/4kC2FME
Keep In Touch with Drew Norton:
Website: https://www.theeverydayleader.co/
LinkedIn: https://www.linkedin.com/in/theeverydaysalesleader/
Instagram: https://www.instagram.com/theeverydaysalesleader/
TikTok: https://www.tiktok.com/@theeverydaysalesleader
YouTube: https://www.youtube.com/@theeverydaysalesleader
Facebook: https://www.facebook.com/theeverydaysalesleader
Questionnaire: Text sales to +1 928-928-5985
—
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Website: https://brianbogert.com/
Podcast: https://www.flippingthelid.com/
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