EP 395 - Can big business actually change the world or is it all just PR?

Andy speaks to Lucy Parker, Senior Advisor at Brunswick and co-author of The Activist Leader, on why CEOs need to stop playing it safe and start thinking like activists.

From Gordon Brown’s task force to boardrooms at Maersk and Walmart, Lucy shares how companies can bridge the gap between profit and purpose, and why the future belongs to leaders with a backbone.