How do you learn from your successes and failures to inform future innovation? Mark Edmonson, Chief Marketing Officer at GoGo squeeZ, gets honest and specific about what is going well, what could have gone better, and what he and his team are learning at GoGo squeeZ. Tune in to hear how he is navigating his new role as CMO, his thoughts on building great culture, and more.
Tune in to learn:
- What is working well at GoGo squeeZ (13:30)
- What marketing campaigns could have gone better at GoGo squeeZ (15:10)
- Current thinking about retail media (25:20)
- Building a great culture (29:00)
Mentions:
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