I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I can use the system I’ve built over and over in many different contexts.

For example:

• client work
• GrowthMentor calls
• friend calls
• VC calls
• accelerator workshops
• EdTech GTM bootcamp sessions
• high school presentations (yep, I’ve done this a couple times too)

I always wanted to “productize” my knowledge. So now I’ve got a product and it's called Marketing as a System (MaaS). I just want more early stage startups to apply this system as they're building their companies. Because the results will be MaaSive. Yea. I did that.

Here is MaaS in a nutshell:

1. Voice of customer research
2. Marketing foundation deck
3. Keyword research
4. Brand/design guide
5. Mood boards
6. Homepage wireframe with copy
7. Homepage design
8. Other website pages
9. Case studies
10. GTM strategy
11. GTM execution

In this episode, I dive into each part of the system.

This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it!

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And whenever you’re ready, there are 3 ways I can help you:

1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com

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You can also find me hanging out on LinkedIn every week: www.linkedin.com/in/annafurmanov