What is the role of Amazon when it comes to CPG brands? With Swoon Co-Founder Cristina Ros Blankfein

Today I’m chatting to one of the women behind Swoon, Cristina Ros Blankfein. If you’re building a brand in the beverage space - this is an episode for you! This is a chat about the industry overall, the role that Amazon plays in a CPG brand and how a rebrand led to the biggest step change in the business.

Swoon is modernizing classic drinks, starting with lemonade and iced tea that hits a sweet spot previously missing in the beverage aisle. Swoon’s low-glycemic take on drinks offers a sweetness profile that sits between a seltzer and a fruit juice, so you can always have another. The brand was founded by two friends with the same need: a Type-1 diabetic and a mom of three, both looking for full-flavor, healthy beverage options.

If you’re interested in learning more from Cristina and the women you’re hearing from in the show - be sure to sign up to the waitlist for our private digital network where you can access a community of women building cpg brands in the ecomm space and what we’re calling modern mentorship. Go to femalestartupclub.com/waitlist.

LINKS WE MENTION:

Swoon's Instagram

Jennifer's Instagram

Cristina's Instagram

Female Startup Club's Instagram

Doone's Instagram

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Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com

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