John Bonini is Director of Marketing at Databox and by the end of this episode you’ll know how to set goals, track KPIs and measure the performance of your marketing. With so much data available to us as marketers, that's often siloed across multiple tools, it’s easy to get overwhelmed with where to start, and in this episode John discusses: - How to simplify everything to focus on tracking the right numbers to improve performance - The evolution of data in marketing and how marketers can follow progress in real time - What data you should be reporting to various levels of the organisation whether that’s the board, the C-level, or marketing teams - How the Databox marketing team sets goals and tracks KPIs as a way to measure and improve performance --- Databox >> https://databox.com/ Influence >> https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?s=books&ie=UTF8&qid=1529935378&sr=1-1&keywords=infleunce Positioning >> https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586/ref=sr_1_1?ie=UTF8&qid=1529935349&sr=8-1&keywords=positioningasecamp.com First Round Review >> http://firstround.com/review/ Wistia Blog >> https://wistia.com/blog Baremetrics Blog >> https://baremetrics.com/blog Price Intelligently Blog >> https://www.priceintelligently.com/blog Seeking Wisdom >> https://www.drift.com/seeking-wisdom/ Follow John on Twitter >> twitter.com/Bonini84 --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward