Bloomberg Talks Monumental Sports & Entertainment CEO Ted Leonsis Talks Sports Investments
May 21, 2025
Ted Leonsis, CEO of Monumental Sports & Entertainment, shares his vision for sports investments, emphasizing the booming potential of women's sports, especially the WNBA. He believes the game's quality rivals that of the NBA. Leonsis also discusses ambitious plans for expanding his sports platform in DC, eyeing local teams like the Baltimore Orioles. He stresses the importance of authenticity in sports ownership, particularly when considering international markets. His insights underscore the dynamic landscape of sports investments and the promising future ahead.
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Sports Team Valuations Insight
- Sports team valuations are based on revenue multiples rather than cash flow or EBITDA.
- Integrated sports platform companies command higher valuations due to synergies and market strength.
Expand with Seasonal Sports Teams
- Expand sports platform by acquiring teams that extend seasonal programming.
- Adding baseball or soccer teams can keep customers subscribed year-round through diverse sports offerings.
Sports as SaaS Business Model
- Long-term contracts with blue-chip companies create predictable, growing revenues in sports.
- Sports franchises resemble SaaS businesses with renewal rates and scalable value.