John Colascione registered his first geographic domain name – LongIslandExchange.com – for only registration fee (about $10), and after years of hard work discovered the best way to make money in his specific geographic region. With the success of that business model, he parlayed his readership and revenue into an ownership stake in LongIsland.com and now serves more than one million readers per month across his Long Island Media network. And in 2016, they're on track to generate $1.5 million in revenue. In this interview, we discuss his business model, how he structures advertising packages and his sales force, how he uses social media to his advantage, and advice he has for other geographic publishers.