Pacsun’s Purpose: Building a Brand That Inspires the Next Generation

In this Mission Matters episode, Adam Torres interviews Richard Cox, Chief Merchandising Officer at Pacsun, during the Pacsun Purpose Partner Summit in Los Angeles. Richard discusses Pacsun’s transformation into a purpose-driven brand, unveiling insights from the company’s Youth Report on Gen Z and Gen Alpha. He also reflects on iconic collaborations with ASAP Rocky, The Met Museum, and Formula One — all tied to Pacsun’s mission to create meaningful connections with the next generation.

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