In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

JJ's journey from videography becoming a Head of Marketing & Analytics
The role of curiosity in data analysis
The importance of documenting your marketing hypotheses
Do you need data science skills to be a data analyst?
Getting over the fear of asking challenging business questions
How to structure the perfect marketing insight

Referenced on this episode:

Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

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