Embracing New Media for Business Growth

Businesses can enhance their sales and customer acquisition by leveraging new media strategies in 2025. By collaborating with various audio platforms, companies can achieve lower cost-per-mille (CPM) rates while elevating their brand presence amidst competition. The combination of audio marketing with text messaging is highlighted as a means to generate significantly more leads, with potential returns on investment reaching ratios of 5 to 1 or more. Planning early for marketing campaigns across national platforms such as podcasts and radio can lead to substantial savings and increased brand visibility.