Gone are the days of treating content as a mere traffic driver. It's time to elevate your strategy. Join us as Anthony Kennada, founder of Audience Plus, breaks down why B2B brands must shift to becoming media brands to truly thrive. In this power-packed episode, you'll discover how leveraging first-party data and consumer-centric content can revolutionize your conversion rates and audience engagement.

From overcoming CMS challenges to mastering video production, Anthony shares invaluable insights from his transition from CMO to CEO, revealing the scrappy (but effective) techniques needed for early-stage growth. His unique perspective on combining marketing prowess with CEO responsibilities will leave you inspired and ready to take bold steps on the journey to building a media brand.

In this episode, you’ll learn about:

How to leverage first-party data to personalize content and drive conversion rates through subscriber engagement.
How to create an effective video content strategy starting with a manageable publishing cadence—particularly for small companies looking to scale
Why treating your B2B brand as a media company can lead to more efficient marketing investments and deeper customer connections.

Jump into the conversation:

06:17 How Anthony transformed a blog into a consumer-friendly, data-driven website.

10:58 Why cookie deprecation means first-party data is crucial.

15:58 Netflix's data-driven content strategy enhances subscription sales

19:01 The importance of taking the time to explore and learn from others to build viewership

21:40 Video content is the future

Episode 1101: China’s phenol/acetone capacity expands rapidly; Shandong liquidity rises