Abroad in Japan
Is Japan using Using AI actors to avoid Scandal?
Nov 5, 2023
The podcast discusses the hosts' deep affection for Japan and their star-struck encounters with celebrities. They explore the use of AI in videos and its potential impact on professions. The hosts also share their travel experiences in Japan, including sneaking onto a Shinkansen and searching for rare bottles.
32:23
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Quick takeaways
- AI actors in marketing can help companies avoid scandals caused by human spokespersons.
- The increasing use of AI in creative industries sparks debates about job impact and ethics.
Deep dives
Using AI to Safeguard Companies from Potential Scandals
Japanese tea brand Eto-N is using an AI-generated sports model as their spokesperson for a new drink line. This move is seen by some as a way to protect the company from potential scandal caused by a human spokesperson. The AI model is used in promotional videos and the label design for the drink is also created using AI. While some question the ethical implications and impact on jobs in the creative industry, others see it as a practical solution to minimize risks.
