74. How to attract more leads to your consultancy

We’ve been talking a lot about business models and positioning lately but not enough on how to generate leads for your consultancy.

In this episode, I break down the way I've been able to get a consistent flow of clients in my consulting work, resulting in me being booked solid for most of this year.

Here's an overview of what I talk about:

• Positioning 
  • Choose something you have an existing advantage in
  • Go two levels deep
    • Industry
    • Problem you solve
    • How you solve it
• Deep research
  • Communities
  • Podcasts
    • Guests and hosts
  • Conferences
    • Presenters and sponsors
  • Books
    • Read the reviews
  • Consultants
    • Who else is offering what you do?
  • Other service/software providers
  • Products they buy
  • Pains/problems/questions
• Content marketing
  • Write daily or as often as you can
  • Publish on LinkedIn, anywhere else you can
  • Send to email list
• All roads lead to email list
  • Create a "super signature" to do the selling for you
• Be everywhere
  • Webinars
  • Associations
  • Conferences
  • Software companies
  • Groups
  • Invite your subscribers to free webinars
  • Community participation/eBombs
  • Build relationships
  • Podcasts
    • Remember: send everyone to your email list
• Have a productized services ladder that maps to your ideal clients' situation
• Plus many more ideas you could get into, including ads, video, podcast, and so many other tactical things that could work for you. 

This is just the beginning of exploring the topic of lead gen. for your consultancy and it's by no means the only way to do things. 

Do you do anything differently? What works for you?

Leave a comment in the community: https://society.mindshare.fm/c/mentorship/74-how-to-attract-more-leads-to-your-consultancy