Making Sense of Martech #036 | Building Competitive Intelligence
A conversation with Andy McCotter-Bicknell.
In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch.
We talk about the emerging field of competitive research and strategy in B2B SaaS companies, Andy's journey building the competitive playbook, the differentiation of Clickup, competing beyond product and features, the state of competitive intel in the tech industry, building a competitive intelligence programs in companies, how competitive intel influences company strategy, and many other topics.
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