Storytelling Is the Future of Cannabis IR ft Jesse Redmond

Jun 13, 2025

54:47

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What if the most powerful investor pitch wasn’t a deck or a breakdown of earnings—but a story?

Now, the idea of seeds in the ground to thriving plants is a tangible experience—one that finally captures the real narrative. Because in cannabis, the financials don’t always tell the full story.

This week, we sit down with Jesse Redmond, Head of Investor Relations and Business Development at LEEF Brands, to explore:

Inside the Glasshouse x LEEF MSA and what it means for scale
How LEEF is building for long-term growth with a focused extraction-first strategy
Why the industry needs to pause, reflect, and reset expectations
Why the recent exit of analysts and media might be a bullish contrarian signal for cannabis

Chapters

00:00 Introduction and New Role Overview

02:58 Investor Relations and Storytelling in Cannabis

06:02 The Importance of Authentic Content Creation

09:00 Challenges in Modern Content Creation

12:09 The Role of Honesty in Storytelling

14:53 Linking Different Areas of Leaf's Business

18:03 Strategic Partnerships and Supply Chain Agreements

27:10 Strengthening Supply Chains and Resource Allocation

28:53 The Importance of Clean Material in Extraction

30:11 Navigating the Complexities of Cannabis Regulations

31:07 Partnership Dynamics and Strategic Growth