74: Making Money Being Santa, with Mitch Allen

Nov 21, 2023

35:12

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Do you have a twinkle in your eye and a genuine love of Christmas?

Then consider being a seasonal Santa!

Today's guest will unwrap all the details.

He's Mitch Allen, founder and Head Elf at the Santa Claus talent agency hiresanta.com

After landing a deal on Shark Tank, business really ramped up and they've now grown to be the largest Santa for Hire company in the world.

This year alone they've added 1100 Santa's to their database.

Through Mitch being deeply entrenched in the Santa community, he shares valuable insights on the business of being Santa, including;

the variety of opportunities available,
the increased diversity of Santa's,
the costs involved, and
the earning potential

While Mitch builds his database predominantly from Santa's living in the United States, there are Santa talent agencies in a number of other countries, as well as different versions of Santa represented around the world.

Instead of using an agency, you may choose to fly solo and seek out opportunities on your own.

Be sure to check out the end of episode wrap up where I share some ideas from my own experience about the earning potential of going solo vs. working with an agency.

What You'll Hear:

02:12 Hiresanta.com started as an accidental business

04:17 The vibrant Santa community

04:50 Mitch's Shark Tank experience

07:30 The deal with Barbara Corcoran

08:23 This year's demand for Santas

09:40 Recruiting Santa's is a year-round job

10:21 Melissa Rickard, episode 29 - you'd never know she's female

12:40 The criteria for being a Santa with Mitch

14:40 A growing demand for diversity of Santas

16:42 The process of getting a gig once you're in the hiresanta.com database

18:25 Potential earnings