This podcast episode of Inside the Rope features a conversation between David Clark, and Paul Francis, a sports science expert and early-stage sports science investor. Paul has an impressive career background, having held senior positions at Adidas and Nike, and worked as a performance advisor to NFL teams such as the Miami Dolphins and Atlanta Falcons. He has also collaborated closely with elite athletes like Michael Jordan, LeBron James, and Lionel Messi. The discussion delves into the influence of sports science on the commercial aspects of sport, fitness, and wellness. Paul shares insights into his career journey, which began in sports science and evolved into consulting and leadership roles in major sports brands. They explore how performance under pressure differentiates great athletes and how this concept applies across various fields, including investment management. The conversation also covers Paul’s latest venture, FC 32, a platform focused on placing athletes at the centre of football club ownership and investment. The platform aims to align the development of athletes with the investment goals of stakeholders, providing a novel approach to football ownership by prioritising the player asset class over the traditional club-centric model. Additionally, they discuss the growing role of data in sports, the importance of understanding the right metrics, and the potential impact of recent changes in college sports regulations on the global sports landscape. The podcast ends with Paul highlighting the importance of strategic investment in health and eSports as emerging opportunities and advocating for the charity Saint Vincent de Paul for its work with the homeless in Australia.