How Documentaries Went Mainstream: A History, 1960-2022 (Oxford University Press, 2023) provides a more comprehensive and meaningful periodization of the commercialization of documentary film. Although the commercial ascension of documentary films might seem meteoric, it is the culmination of decades-long efforts that have developed and fortified the audience for documentary features.

Author Nora Stone refines rough explanations of these efforts through a robust synoptic history of the market for documentary films, using knowledge of film economics and the norms of industry discourse to tell a richer story. This periodization will allow scholars to compare the commercialization of documentary film with other genres. Drawing on archival documents, industry trade journals and popular press, and interviews with filmmakers and film distributors, Stone illuminates how documentary features have become more plentiful, popular, and profitable than ever before.

Ailin Zhou is a PhD student in Film & Digital Media at University of California, Santa Cruz. Her research interests include transnational Chinese cinema, Asian diasporic visual culture, contemporary art, and feminist and queer theories.

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SE4 EP33: Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson