The Best One Yet 👻 “Spirit Christmas” — Spirit Halloween’s santa spinoff. Bogg Bag’s suburban boom. Hurricane Milton’s economics.
Oct 9, 2024
Dive into the surprising pivot of Spirit Halloween, as it ventures into the Christmas market with 'Spirit Christmas.' Discover the economic implications of Hurricane Milton on Florida and its industries. Unpack the phenomenon of the Bogg Bag, which skyrocketed in popularity by mimicking trends like Crocs. Plus, hear insights on the advantages of car leasing versus buying. It's a whirlwind of retail, economics, and innovative strategies that showcase the ever-changing landscape of business!
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Spirit Halloween's Success
- Spirit Halloween sells 16% of all Halloween costumes in America, opening 1,500 stores this year.
- This pop-up retailer uses a "zombie retail" model, taking over vacant storefronts with short-term leases.
Spirit Christmas Launch
- Spirit Halloween is launching a Christmas-themed spin-off, Spirit Christmas, leveraging its existing retail model.
- This expansion targets the significantly larger Christmas market, which is 100 times bigger than Halloween spending.
Spirit's Real Estate Thesis
- Spirit Halloween's success isn't about what they sell, but how they sell it.
- Their real estate thesis focuses on short-term leases, population density, and high traffic locations.