#169 Discussing Objection To Unlock a Win-Win Sale

As a sales engineer, it's not enough to have exceptional technical knowledge about the products. It also needs to have an in-depth understanding of the customers and how the product can help solve their pain points and challenges. One way to do that is to master handling objections. How do the SE and the sales rep go handle a sales conversation where the sales team and the prospects walk away happily in the sale? Is it possible to create a win-win situation for both parties involved despite the customers' many objections?

That's exactly what we're talking about in today's podcast with Amazon's #1 International best-selling author and America's #1 expert in revenue expansion and sales optimization, Doug Brown. He is the founder and CEO of Business Success Factors, a company offering business training, and Vibitno.com, the web-based company that accelerates sales, and has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, Inc., among many others. Show notes: https://wethesalesengineers.com/show169