Native Land Pod Organizing Playbook: Fundraising 101
May 5, 2025
Discover the essentials of effective fundraising, from setting goals to identifying potential donors. Engage with your community for meaningful change, bypassing large protests for local activism. Overcome emotional barriers when asking for support, and learn the importance of confidence and connection to your cause. Dive into strategies for safeguarding your identity in the digital age while navigating the complexities of fundraising amidst political challenges. Each segment offers actionable insights to enhance your fundraising efforts!
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Andrew's Fundraising Challenge
- Andrew Gillum shares his struggle with fundraising as a personal challenge early in his career.
- Despite initial hesitation, he raised over $60 million and often spent entire days making fundraising calls.
Use Silence After Asking
- Stop talking immediately after making your fundraising ask to avoid negotiating yourself out of a gift.
- Use a distraction like taking a drink of water to help keep silent and let the potential donor respond.
Building an Effective Donor List
- Build your donor list by starting with friends and family, then expand using purchased lists tailored by giving history.
- Look for donors who have supported similar causes to increase your chances of receiving support.