Growthmates: Create and Grow Meaningful Products & Careers How Canva creates a magical PLG culture that drives value | Iain Dowling (Growth Design Lead at Canva)
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In this episode, Iain Dowling, Growth Design Leader at Canva, shares insights into his career path and the culture at Canva. He discusses the growth of Canva and the significant changes he has witnessed during his 6 years at the company. Iain also explains the transition from individual contributor to manager and the importance of coaching at Canva. He highlights the 4 pillars of Canva's growth and development framework and the training provided to coaches. Iain discusses the influence of designers on Canva's culture and the role of the “Vibe Team” in creating a positive work environment. He also shares insights into hiring for growth teams and the importance of effective one-on-one meetings. In this conversation, Iain discusses the importance of effective communication and provides valuable insights on building strong relationships, active listening, non-verbal communication, and overcoming communication challenges.
Some Takeaways:
* Canva has experienced significant growth over the years, but has maintained its core values and culture.
* Coaching is an integral part of Canva's leadership approach, focusing on the growth and development of team members.
* Canva's growth team is organized around key metrics, such as monthly active users (MAU) and annualized recurring revenue (ARR).
* The “Vibe Team” at Canva plays a crucial role in creating and maintaining a positive and engaging work culture.
* Hiring for growth teams requires individuals with a data mindset, an interest in user flows, and a focus on impact and iteration. Effective communication is crucial for personal and professional success.
* Building strong relationships requires open and honest communication.
* Active listening and empathy are essential skills for effective communication.
* Non-verbal communication plays a significant role in conveying messages.
* Overcoming communication challenges requires patience, understanding, and adaptability.
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Where to find Iain Dowling, Growth Design Lead at Canva:
* LinkedIn: https://www.linkedin.com/in/idowling/
Where to find Kate Syuma, Growth Advisor (ex-Miro):
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* X (Twitter): https://twitter.com/kate_syuma
Where to find Oscar Torres, Product Designer at Miro:
* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/
* Website: https://www.oscartorres.me/
* Instagram: https://www.instagram.com/oscar_towers_/
What we’ve covered in this episode:
00:00 Introduction and Background
01:20 Becoming a Growth Design Leader at Canva
02:26 The Growth of Canva
04:41 Transitioning from Individual Contributor to Manager
06:21 The Role of Coaching at Canva
08:30 The Four Pillars of Canva's Growth and Development Framework
09:25 Training for Coaches at Canva
10:41 The Influence of Designers on Canva's Culture
15:59 The Growth of Canva
18:36 Establishing the Growth Team at Canva
21:55 Organizational Structure of the Growth Team
25:16 The North Star Metrics for the Growth Team
28:10 Introducing Magic Studio and AI at Canva
35:19 The Role of the Vibe Team in Creating Canva's Culture
38:53 Factors for High-Performing Growth Teams
42:56 Recognizing Growth Talent and Hiring for Growth Teams
47:51 Effective One-on-One Meetings and Team Bonding
51:36 Favorite Book on Team Culture
54:12 Closing Remarks and Contact Information
02:30 The Importance of Effective Communication
10:00 Building Strong Relationships
20:00 Active Listening and Empathy
30:00 Non-Verbal Communication
40:00 Overcoming Communication Challenges
50:00 Conclusion
Resources referenced:
* Simon Sinek, “Leaders Eat Last”: https://simonsinek.com/books/leaders-eat-last/
* Sam Harris’s “Waking Up” app: https://www.wakingup.com/
* "Growth and Development 12 Skills" framework — coming soon in a follow-up article!
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