Honest UX Talks by Wix Studio

#122 The State of Design Jobs in 2024-2025 w/Lena Kul

Dec 17, 2024
Guest
Lena Kul
Lena Kul, founder of the boutique recruitment agency /kuːl/, shares her insights from years of scaling Product Design and UXR teams. She discusses current trends in the design job market for 2024-2025, emphasizing the importance of specialized roles and the growing demand for effective storytelling in pitches. Lena highlights that while technical skills are vital, soft skills and networking are equally crucial for aspiring designers. She encourages those entering the field to be adaptable and to leverage freelance opportunities as the landscape continues to evolve.
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INSIGHT

Shifting Design Market

  • The design job market has become more competitive, shifting from hiring for potential to requiring a precise skill match.
  • T-shaped designers are now more in-demand, as companies expect candidates to bring diverse skills.
INSIGHT

Quantifying Design Impact

  • Designers and researchers must demonstrate business acumen and quantify their impact using metrics.
  • Strong communication and storytelling skills are crucial for showcasing work and pitching ideas effectively.
INSIGHT

Specialized Roles

  • Specialized design roles like UX writing and service design still exist, but their prevalence depends on company maturity and budget.
  • Relevance to the employer's needs is key, more so than having a specialized skillset.
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