Is YouTube going to kill the audio podcast? A conversation with Justin Jackson of Transistor.fm
Jan 18, 2024
auto_awesome
Justin Jackson, co-founder of Transistor.fm, discusses the role of video in podcasting and whether it will overshadow audio podcasts. They also talk about the growth of podcasting, the concept of friction in audio podcast consumption, and the future of podcasting. Additionally, they reflect on their journey of building a successful business and discuss the impact of their company on their lives and team members.
Video can enhance the podcasting experience and attract a younger audience, but it is not necessary for everyone.
Hosting video podcasts can increase awareness about podcasting and make the medium more accessible to a broader audience.
Deep dives
Video for Podcasts in 2024
In this podcast episode, Justin Jackson discusses the importance of video for podcasts in 2024. He mentions that while it is not necessary for everyone, video can enhance the podcasting experience. He shares his personal journey of investing in a new video setup to increase the production quality of his podcasts.
The Growth of Video Podcasts
Justin and the hosts talk about the increasing trend of consuming podcasts on YouTube. They discuss how many people now prefer watching podcasts on YouTube and how video versions of podcasts are gaining popularity, especially among younger audiences. They explore the potential benefits of hosting video podcasts and the importance of promoting the video content.
The Role of Video in Podcasting
The hosts also discuss the role of video in the podcasting industry. They mention that while video is a threat to audio-only podcasts, it also has the potential to attract more people to the medium and increase awareness about podcasting. They highlight the importance of making podcasts accessible to a broader audience by offering video versions.
The Future of Podcasting
In this episode, Justin reflects on the current state of podcasting and whether the industry has reached its peak. He shares his thoughts on the growth of podcasting, the challenges of overcapitalization, and the long-term potential of the medium. He also discusses the need to define the purpose of a business beyond just financial success and to prioritize making both customers' and team members' lives better.
Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the audio podcast? And we also touch on how Justin is taking the slow and steady approach to building Transistor.
Timestamps
00:00 Intro
00:55 Should you invest in a video podcast?
12:35 Can friction be a good thing?
16:41 Are we past peak podcasting?
23:43 What is the new north star for Transistor?
27:50 Finding different motivations
31:46 Building a business that you love
39:17 Would Justin sell Transistor?
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode