The Analytics Power Hour #283: Good Things (Can) Come in Small Datasets with Joe Domaleski
13 snips
Oct 28, 2025 Joe Domaleski, owner of Country Fried Creative and Georgia Tech MS Analytics student, dives into the world of small datasets. He highlights how small and mid-sized organizations can leverage limited data for insightful analytics, countering the myth that size equates to value. Joe discusses the importance of starting with minimal tracking, educating clients about analytics, and avoiding common pitfalls like overreacting to limited data. He shares practical techniques for making the most out of small datasets, encouraging analysts to embrace the potential of small data.
AI Snips
Chapters
Books
Transcript
Episode notes
Small Data Is Real Opportunity
- Small businesses and nonprofits often sit squarely in the "small data" world rather than big data environments.
- Dismissing small datasets loses practical opportunity because useful decisions can still be derived from them.
Agency Owner Teaching Basics
- Joe Domaleski explained he runs a 22-year-old small agency and often educates clients about basic analytics concepts.
- Many clients don't even know what machine learning is or what data they already collect.
Start With Minimally Viable Marketing
- Build a "minimally viable marketing" baseline (website, social, email) before running campaigns.
- Uncover data the business already collects and use it as the foundation for improvement.
